How to Repurpose Your Marketing Content to Save Time 

Is writing your marketing content something you dread so much that it always seems to drop to the bottom of your to-do list? Here are some ideas for repurposing your marketing content to save you time and help keep your marketing on track. 

First, set a goal for how often you want to send your newsletter out. Be realistic about this, because your newsletter articles will feed the rest of your online marketing content. With your newsletter publication schedule set, schedule this time on your calendar one week before that date to write your newsletter article. 

Next, use the content from your newsletter article to write a blog post on the same topic. Add a keyword rich title and intro, and close the post with a call to action that supports and adds value to the blog post topic. 

Once your blog post has been scheduled, it’s time to write your social media posts. 

Here is an example of how to write social media posts using your blog content. 

We will use the blog post "What to Say on Social Media for Business" as an example, so open it now.

Here are three short social media posts on the topic of "What to Say on Social Media for Business" for twitter (280 character limit) and pinterest:

  1. Share information to help educate your audience. Make a list of the questions you most frequently answer for clients, if clients are asking then your connections and prospects are likely to benefit from this info too.

  2. Ask questions. Are you looking for information to help solve a challenge you are facing today Put it out there on social media, people love to share their opinions and experiences.

  3. Inspire. Share something you’ve recently heard or read that touched you in a personal way. Chances are there is someone in your social media community that could use some inspiration today.

Here are three long social media posts on the topic of "What to Say on Social Media for Business"for facebook, linkedin and instagram:

  1. Share information to help educate your audience. Make a list of the questions you most frequently answer for clients, if clients are asking then your connections and prospects are likely to benefit from this info too. There is enough noise and self-promotion out there, help your business stand out by using social media for good, share your knowledge!

  2. Ask questions. Maybe you are looking for information to help you make a choice about the best social media tool for your business, or you’ve been struggling with a business issue this week. Put it out there on social media, people love to share their opinions and experiences.

  3. Inspire. Share something you’ve recently heard or read that touched you in a personal way. Chances are there is someone in your social media community that could use some inspiration today. Extend your network, add a relevant hashtag to help more people see your post.

There you go, using one article you now have a blog post to help drive more traffic to your website, and six social media posts to use for the upcoming week, simply by repurposing one article.

As a busy solopreneur your time is money. If you would like to save even more time, hire a virtual assistant to write your social media content for you. I offer a One Week Social Media Trial Package where I will create your social media posts for you and you can see how this process works.